We are excited to announce that the Specialty Coffee Association of America (SCAA) has awarded Alterra Coffee Roasters and the city of Milwaukee the privilege of hosting the 2014 Great Lakes Regional Barista Competition (GLRBC). This is an event designed to encourage and recognize professional achievement in the art of espresso beverage preparation and service.

The GLRBC will take place from Thursday, March 13th through Sunday, March 16th and is one of ten annual regional barista competitions held nationwide. Professionals from across the Great Lakes region will compete for a regional title, guaranteeing them a spot in the U.S. Barista Championship in May at the 20th Annual SCAA Conference & Exhibition in Minneapolis. Over 50 baristas are expected to participate in that intense competition for the national title and the chance to represent the U.S. at the 10th annual World Barista Championship in Copenhagen, Denmark.

Schedule of Events

The GLRBC will be held at the P.H. Dye Building located at:
320 E. Buffalo St.
Milwaukee, WI 53202

The event begins Thursday, March 13 at 8am with the GLRBC Judge's Certification Workshop and will end the afternoon of Sunday, March 16th.
A more detailed schedule is to come!

Insiders Guide

  • GLRBC Lodging
    The following lodging recommendations have been listed in the Milwaukee Green Guide as hotels that facilitate environmentally sustainable practices. All of these hotels are also less than one mile of where GLRBC will be held.
    Astor Hotel
    924 E. Juneau Ave.
    Milwaukee, WI 53202
    Courtyard by Marriott
    Milwaukee Downtown
    300 W. Michigan St.
    Milwaukee, WI 53202
    Hotel Metro
    411 E. Mason St.
    Milwaukee, WI 53202
    Residence Inn by Marriott
    Downtown Milwaukee
    648 N. Plankinton Ave.
    Milwaukee, WI 53202
    Getting Around Milwaukee

    Milwaukee County Transit System

    Milwaukee Taxi Services
    All City Veteran Taxi
    Yellow Cab Co-op
    Yellow Cab
    Please visit the following websites for more information:

Competitor Information

Competitor applications and information will be available by the end of January.